These are the points we will review and agree on for your content piece. If you already have something similar, no worries. If not, I will provide a template that addresses each of these points.
Headline: Proposed headline for the article
Overview: An overview of the article including key points
Target Keyword: The primary keyword that you want to rank for
Secondary Keywords: Secondary keywords to be included in the article
Searcher Intent: What is it that the searcher is trying to find using the primary keywords
Success Criteria: How will we measure success of this content
Target Influencers: Key influencers we can reach out to promote this content
Word Count: The length of the article
Main Takeaways: What we want our readers to take away from this content
Competition: Top competing posts for our primary keywords
Outline: Suggested article outline
Other Notes: Any other comments that are relevant to this content